7 Best WooCommerce Reporting Plugins (Free and Paid)
WooCommerce is the most popular eCommerce platform that makes selling products and services online accessible to everyone. If you’re running a web store or planning to launch one, understanding how to use WooCommerce reporting plugins is essential to ensure your business remains profitable.
Let’s first explore why WooCommerce reporting plugins are crucial for your eCommerce store.
Why Should You Use WooCommerce Reporting Plugins?
Effective WooCommerce reporting is critical for managing, measuring, and growing your online business. A reporting plugin will help you track your store’s performance and provide key insights to better understand your audience.
You can use WooCommerce reporting tools to monitor marketing campaigns and discover customer shopping behaviors. These tools collect valuable insights about customer browsing habits, allowing you to offer products and services that align with their interests.
So which WooCommerce reporting plugin suits your budget and store requirements? Let’s examine the 9 best WooCommerce reporting plugins to analyze your business efficiency.
1. Conversios (Free)
The Google Analytics and Google Shopping plugin for WooCommerce (formerly known as Enhanced Ecommerce Google Analytics Plugin) tops our list. This reporting plugin is an improved version of Google Analytics specifically designed for online retailers with a focus on WooCommerce.
Key features:
Access various Google Analytics eCommerce reports, including shopping behavior, checkout behavior, product performance, and sales performance
Manage your product feed in Google Merchant Centre (GMC)
Run Google Shopping Ads
Track and analyze each stage from product views to thank you pages
Cover all aspects of the customer journey, including shopping reports, checkout behavior, and sales performance tracking
Cons:
You can’t view reports directly in your WordPress dashboard
Price: Free
2. Abandoned Cart Reports For WooCommerce (Free)
Abandoned Cart for WooCommerce is an excellent reporting plugin for your site. It helps you track abandoned carts and recover lost sales.
An abandoned cart occurs when customers add products but leave without completing checkout. These abandoned carts result in lost potential customers and decreased sales revenue.
This plugin allows you to view the number of abandoned carts in your store by recording user data and tracking trends over time using the built-in dashboard.
Key features:
Easily track abandoned users and view reports inside your WordPress dashboard
Access a complete list of abandoned carts, capture customer emails at checkout, and identify at which point users left your store
Create workflows for abandoned cart recovery and send automated emails to these users
Metrilo is an eCommerce analytics and CRM platform designed specifically for WooCommerce stores. It helps you track customer behavior, analyze sales performance, and implement targeted marketing campaigns to boost revenue and customer retention.
If you’re looking for a more advanced analytics and reporting tool for WooCommerce, Metrilo is an excellent choice.
Key features:
Complete customer profiles with purchase history, browsing behavior, and engagement metrics
Advanced segmentation tools to target specific customer groups
Automated email marketing with abandoned cart recovery and personalized recommendations
Real-time sales and revenue analytics with custom reporting options
Customer lifetime value tracking and retention analysis
Cohort analysis to understand customer acquisition and retention patterns
Easy one-click installation with WooCommerce integration
Prices: Metrilo offers several pricing tiers based on order volume, starting at approximately $119/month for up to 1,000 orders. All plans include the full suite of analytics, CRM, and email marketing features. A 14-day free trial is available for new users to test the platform before committing to a subscription.
Metorik is a powerful WooCommerce reporting plugin. It provides your store with a real-time dashboard and comprehensive control over orders, customers, and products. This helps you understand your data and make better daily decisions.
Metorik covers every aspect of your sales, including order numbers, gross and net sales, average values, and more. This enables highly accurate, automatically generated forecast reports.
Key features:
Customize report templates, from product displays to order statuses
Track carts and export reports
Send automated emails to customers
Integrate with customer service platforms
Prices: You can set up Metorik for free with a 30-day trial. Pricing is based on your monthly order volume, with a minimum cost of $20 for up to 100 orders per month.
WP Mail SMTP is one of the most effective WooCommerce plugins. It ensures your emails are authenticated and successfully delivered to customer inboxes. The tool excels at tracking and reporting all emails your site sends while fixing common WordPress email issues.
When running a WooCommerce store, it’s crucial to send customers purchase receipts, account details, order confirmations, and more. If customers don’t receive this important information, it creates a poor experience and can result in lost business.
With WP Mail SMTP, you can track whether your emails are being delivered. Simply enable the email logs feature, and the plugin handles the rest.
Key features:
View open and click-through rates for your WordPress emails
Prevent your WordPress emails from being marked as spam
Generate graphs of email tracking and deliverability statistics
Send emails securely using popular SMTP providers including Microsoft 365, Outlook.com, Mailgun, SparkPost, and Zoho Mail
Prices: WP Mail SMTP premium plans include the email logs feature with prices starting at $49 per year.
Product Sales Report for WooCommerce is an excellent tool for determining your store’s sales performance. It can quickly export sales reports for making informed decisions, monitoring sales, setting strategies, forecasting, and accounting.
The best aspect of this plugin is that you can access sales reports directly in your WordPress dashboard and download them as CSV files.
Key features:
One-click creation and sharing – view or download reports with a single click
Product-specific reporting – generate store-wide reports, single product reports, or reports for product groups
Group variations – display all variations for a product as a single line item
Flexible display order – sort by product ID, number of sales, or gross sales
Downloadable reports – or send them via email for further analysis with your preferred spreadsheet software
Prices: Product Sales Report for WooCommerce has a free version. The pro version, with enhanced reporting features, starts at $59 per year.
MonsterInsights is an excellent Google Analytics and reporting plugin for WordPress. Its eCommerce add-on allows you to quickly set up and track WooCommerce conversions. MonsterInsights displays all the information you need to measure your store’s performance directly in your WordPress dashboard.
The plugin provides numerous user behavior reports accessible from your dashboard. For instance, MonsterInsights shows the total number of products added to or removed from carts, purchase times, and sessions required to complete purchases.
Key features:
Multiple themes and customization options
View revenue, number of transactions, conversion rates, and average order values
Track top conversion sources to identify which websites send high-converting traffic
Set up custom dimension tracking, scroll tracking, and outbound link tracking
Display top-selling products anywhere on your WooCommerce store
Prices: MonsterInsights has a free version, but it doesn’t include eCommerce tracking reports. The MonsterInsights Pro plan costs $199.50 annually.
Which WooCommerce Reporting Plugin Should You Choose?
There are many excellent WooCommerce reporting plugins available, and the best choice depends on your specific needs.
If you’re looking for a simple eCommerce reporting solution, try free options like Abandoned Cart Report or Product Sales Report for WooCommerce. These provide the basic reporting features needed to operate your WooCommerce store.
To track email deliverability, WP Mail SMTP is an excellent choice. For a comprehensive reporting tool that thoroughly tracks your store’s performance with advanced features, we recommend Metorik or Metrilo.
Make sure to select a plugin that fits your needs and the scope of your WooCommerce store. Don’t let messy reporting hold you back—let WooCommerce reporting plugins help your store perform professionally.
