Speed up WordPress Performance
Gorgeous website designs are impressive. But fast-loading sites are overrated. Speedy WordPress page loading, without a doubt, improves user experience, increases page views, and boosts SEO.
Why Speed is Important for WordPress Sites?
WordPress has one of the slowest loading times on both mobile and desktops while its main competitors, Weebly and Squarespace, come with the best speed performance.
WordPress Page Speed Statistics
25.3% of WordPress sites load fast on desktops, 36.3% perform on average, and the other 38.5% run slowly.
Considering the mobile speed, WordPress site speed ranks at the 15th position out of 20 platforms.
24.2% of WordPress sites load faster than the average mobile speed while 40.7% perform slower.
Slow WordPress Sites Consequences
1 delay second in page load time can cause a 7% conversion loss
See a decrease of 11% in page views and 16% in customer satisfaction.
Slowly loading sites increase bounce rate and reduce visitors' time on site.
Check WordPress Site Speed
Most site owners don’t check website speed frequently. Without your site speed optimization effort, users in different locations will have a completely different experience.
Make use of the free WordPress Speed Test tool to examine your page loading time.
- Speed overview: Average load time, Performance grade, Page size, and Requests
- Improvement suggestions: Leverage browser caching or minifying HTML
The good page load time of a blog is around 3 seconds. E-commerce stores shouldn’t take longer than 2 secs to load.
What Causes Slow WordPress Sites?
Understanding factors that slow down your WordPress website plays a key role in improving performance.
- Poor WordPress Hosting Not properly configured web hosting
- No Caching Not serving cached pages
- Large Page Size Large and many images or videos on a page
- Bad Plugins Poorly coded/outdated plugins
- External Scripts Huge impact of ads or font loaders on site performance
- CDN Sites with a huge amount of traffic without using CDN
- Not Using HTTP Not taking advantage of HTTPS or HTTP2 protocol
- Old PHP Version – Old or out of date PHP version
10 Tips to Speed up WordPress Site
There are various ways to improve your WordPress page loading time. It’s recommended to apply multiple of them at a time to greatly optimize the site performance.
#1 Use Good WordPress Hosting
Choose between a shared hosting provider or a managed hosting service.
Bluehost and Siteground shared hosting lets you optimize your site within their service. However, it affects the site performance when there are many huge-traffic neighboring sites.
Managed hosting services like WPEngine allows you to configure server optimization. You can take automatic backups and make updates with ease.
#2 Install a WordPress Caching Plugin
The process of WordPress looking for information, gathering them into HTML content, then serving users takes a lot of requests to your server, especially huge-traffic websites.
Caching makes a copy of your page after it was first loaded and serves users the cached version. You can reduce severe requests and increase loading time.
#3 Optimize Images
Images deliver liveliness to your site content and engage visitors. Still, images not optimized properly could hurt the site performance.
- Optimize images with photo editing software before upload
- Use lightweight file formats: JPEG, PNG, and WebP
- Ensure image quality when compressing
- Pay attention to keywords in the image title, alt text, and description
- Lazy load images
- Reducing HTTP requests
- Disabling plugins
- Stripping out code
- Optimizing database
#5 Consider Your WordPress Theme
A gorgeous theme with fantastic templates and flashy animations catches your eyes for the first time. Consequently, you may end up with a theme with so many unnecessary features.
Pick a fast lightweight WordPress theme built for your demands. Install a simple theme first and figure out what you really want later on.
#6 Use Lightweight Plugins
Besides themes, pay special attention to your plugins too. Their ease of use, user experience, and performance should be taken into account.
#8 Use a Content Delivery Network (CDN)
Apart from traditional CDN platforms like KeyCDN, we have Cloudflare with Automatic Platform Optimization (APO) as well.
#9 Make Use of Third-party Media Storage
You shouldn't upload audio and video files directly to your site. Large file sizes take a lot of your storage and you’ll be charged overage fees by the web hosting company.
Use an audio and video hosting service like YouTube, Vimeo, DailyMotion, SoundCloud, and Amazon S3 to reduce your server storage. Simply copy the file’s URL and paste it directly into your post to embed it.
#10 Back-end Optimization
The back-end consists of anything completely handled by the server, from PHP, HTTP cache headers to GZIP compression, and more. Some back-end optimization tasks are:
- Create a Light 404 Page
- Design a simple 404-page template to limit querying the database
- Fix the 404 errors to improve site SEO