It’s important to make your WooCommerce shop stand out from the competition, and the best way to do this is to customize your WooCommerce shop pages to differentiate yourself from other websites.
This article will show you how to customize your shop page using Elementor, so you can make sure that all the visitors that land on your website convert into customers.
Get to Know WooCommerce Shop Page and Elementor
Your shop page is essential to your online store, as it’s one of the key pages that your customers will interact with. This means the design and layout of your products on the page are crucial to the success of your online business.
Creating an attractive and user-friendly WooCommerce shop page that simplifies the buying process, and distinguishes yours from others, can bring more revenue, higher conversion rates, and provide an overall better experience.
While the basic WooCommerce shop page template is functional, you’ll want to customize showcases for certain types of products with a custom WooCommerce shop page. One way you can do this is with Elementor Pro.
Elementor is the most popular WordPress page builder plugin with over 4 million active installations, and the plugin fully supports WooCommerce. Part of the reason why it’s so popular is the drag-and-drop function that allows you to edit your shop page.
5 Steps to Customize WooCommerce Shop Page with Elementor
First, make sure that WooCommerce is activated on your website. If you don’t activate WooCommerce, you will not be able to access Elementor’s product templates.
Step 1: Create a Product Archive Template
Let’s start by designing a product shop page that can be applied to all products on the site.
- Go to “Elementor,” open “My templates,” and click on the “Add new” button.
- Choose “Product archive” as your template.
- Enter the template name and click on the “Create template” button.
Step 2: Insert an Elementor Template (or Build from Scratch)
Next, you need to choose a layout you want to use with your shop. Alternatively, you can build one from scratch and design it by using widgets in the editing panel (though for most, it’s easier to use the available layouts and then customize it to suit your site).
Step 3: Add Products Widgets to your Shop
Elementor provides widgets solely for creating a WooCommerce site, which can be used to customize your online shop.
Here is a list of Elementor widgets that you can use:
- Archive title and description
- WooCommerce Breadcrumbs
- Custom add to cart
- Archive product
- Products
- WooCommerce pages
- Menu cart
- Product categories
Step 4: Tweak the “Add to cart” Button
The “Add-to-cart” button is an important feature of any shop page, and it’s important to make sure the button stands out. To do this, click on the “Custom Add to Cart” block and try adjusting to align it with your brand style.
Step 5: Set Condition & Publish your Shop Page
Once you’re happy with the customizations you’ve made to your page, hit the “Publish” button.
Elementor will ask you to set the condition which determines where your template is used throughout your site.
If you want to have the template used for all products, simply select “All Product Archive” from the list.
By default, the template will be applied to all the product pages on your site, so bear this in mind. You can also create and apply this to a specific category of products too.
Once finished, click on “Save & Close” to finalize everything. This is the quickest and easiest way to customize the WooCommerce shop page with Elementor, which is one of the reasons why it’s one of the most popular page-builder plugins available.
Final Thoughts
We’ve gone through the steps to customizing a WooCommerce shop page with Elementor. The Elementor plugin enables you to create and design your shop pages, giving you more control over your website, and pairing it with WooCommerce is a great idea if you want to create the perfect online shop.
